BUILD A BIGGER
HVAC BUSINESS.
MacWhirter Consulting helps HVAC companies generate more demand, convert more opportunities, and build the marketing infrastructure to scale — through direct-response marketing, retargeting, and AI-powered growth systems.
Built for HVAC companies doing $300K+ per year. No obligation, no pitch deck — a working session on your numbers.
The numbers owners
actually care about.
These are individual client outcomes, reported by the owners themselves. They are not typical or guaranteed results — every market, fleet size, and sales process is different.
Illustrative progression of the reported monthly figures.
Tyler and his team helped me go from $45,000 a month to $430,000 a month in 4 months flat!
Individual client result. Not a typical or guaranteed outcome.
“Since we started working together for the past year. Every single month the business has grown by at least 10%. The smallest growth in any month was 10%.”
Brian was already running about $4M a year and believed he was capped. He grew another 10% a month on average for the year — to roughly $6M.
“I’ve finally been able to hire a full time installation crew!”
Growth is not only about lead volume. The right demand lets a contractor add the crew, the trucks, and the installs that turn a bigger pipeline into a bigger company.
Eric V. closed 2 deals for $24,795 in his first 6 days running ads — reported by the client.
Andrew Chagollan went 2/2 on tune-up conversions, both jobs booked — reported by the client.
Facebook replacement-lead ad sales that year, with $850,000 projected — reported by a client.
Growth compounds into
an enterprise value.
Stronger brands, predictable demand, and a sales process that converts are what make an HVAC company worth multiples of its revenue — not just busier. That is the difference between owning a job and owning an asset.
A client grew from roughly $4 million to $7 million in annual revenue during the consulting relationship.
Brian Eadie, who owned 669 HVAC in Sudbury, sold the business for more than $30 million. The company grew significantly during the consulting relationship.
MacWhirter Consulting contributed to this growth through marketing, positioning, and sales infrastructure. Sale price and total business growth reflect many factors, including the owner’s operations, capacity, and market conditions.
Most HVAC companies
don’t have a lead problem.
They have a system problem. Demand arrives in spikes, follow-up lives in someone’s head, and the marketing that does work can’t be repeated on purpose. Here is what that looks like from the owner’s chair.
“We’re busy. We’re just not profitable.”
The sentence we hear most from owners doing $1M–$4M.
Inconsistent lead generation
Feast or famine months make it impossible to plan crews, trucks, or cash flow with any confidence.
Overreliance on referrals
Referrals are the best leads you will ever get — and the only channel you have no control over.
Poor follow-up and conversion
Quotes go out and go cold. Nobody owns the second, third, and fourth touch that closes the job.
Rising acquisition costs
Ad costs climb every year while your close rate on internet leads stays flat.
A weak or undifferentiated brand
You look like every other contractor in the market, so the only thing left to compete on is price.
Difficulty expanding installation capacity
You cannot hire a crew until the pipeline is predictable — and the pipeline stays unpredictable until you build the system.
Leads without profitable sales
Plenty of calls, not enough revenue. Volume without conversion is just a bigger phone bill.
A ceiling you keep hitting
Every attempt to push past your current revenue level stalls at the same place: the owner doing all the selling.
A connected marketing system changes the arithmetic. When positioning, demand generation, retargeting, follow-up, and reporting run as one machine instead of six disconnected vendors, every dollar of ad spend works against a defined process — and you can finally see which ones produce revenue instead of just leads.
Five pillars. One system.
This is not a menu of services you assemble yourself. It is a single install: we build the brand, generate the demand, recover what you already lost, wire the follow-up, and report on what actually produced revenue.
Brand & Positioning
Make the business stand out in its market and communicate its value. Premium positioning is what lets you stop competing on price and start selling on trust.
Direct-Response Marketing
Qualified demand through campaigns built around measurable outcomes — replacement leads, tune-ups, and installs, tracked back to revenue rather than impressions.
SEO & Organic Demand
Search visibility that compounds and does not switch off when you pause a budget. Included in every client game plan — proven by a store built to $7K a month in recurring income on zero ad spend.
Retargeting & Follow-Up
Recover missed opportunities and convert demand you already paid for. Most contractors lose the job in the follow-up, not the first call.
AI-Powered Growth Infrastructure
Practical AI and digital tools that improve marketing and customer acquisition workflows — faster response, cleaner routing, less manual admin on your CSRs.
Performance & Growth Strategy
Track results and tighten the connection between marketing, sales, revenue, and profitability. Every month you should know what worked and what it returned.
Pre-Sold Customers
Twelve years of selling HVAC at the kitchen table, put into the marketing. Buyers arrive already understanding the value — so your techs and comfort advisors close at a higher rate.
Operating targets for the system within its target market, not a guarantee. Actual volume depends on your market, budget, and capacity.
Designed for HVAC businesses above $300,000 in annual revenue.
In the last 12 months this system has scaled 38 HVAC companies to roughly $68.4 million in combined revenue, with average first-month client revenue of about $85,000 after installation.
Aggregate client figures. Individual results vary — no two markets or fleets perform identically.
- 12 years as a Comfort Advisor in the HVAC industry
- Service Experts and One Hour Heating & Air
- Tens of millions in residential HVAC sold at the kitchen table
- 22 years buying direct-response advertising online
- Built multiple brands with his own ad dollars
- Built an SEO store to $7K/mo with $0 ad spend
Tyler MacWhirter
Founder · HVAC Growth
I spent twelve years in the field as a Comfort Advisor — first with Service Experts, then One Hour Heating & Air. That means twelve years of sitting at kitchen tables, running load calculations, handling objections, and closing tens of millions of dollars of residential HVAC one household at a time.
I have also been buying direct-response advertising on the internet for twenty-two years — building multiple brands with my own money behind them.
Here is what that actually looked like. While I was selling HVAC during the day, I was running ads for an ecommerce store I owned — an essential oils business. I took the commissions I earned at the kitchen table and put them straight back into ad dollars — roughly $30,000 a month in ad spend — and I built that store past one million dollars a year in revenue, about $80,000 a month. Same skill set, two very different industries.
So I know exactly what makes a homeowner say yes, and I know how to buy the traffic that gets you in front of them profitably. That combination is rare, and it is the reason MacWhirter Consulting exists.
I also build organic demand. I played AAA hockey in Niagara Falls, Ontario from age seven to sixteen, and I started a hockey sticks website selling sticks online. I spent nothing on ads — pure SEO — and built that store to $7,000 a month in recurring income that ran for nine years. That is the same SEO work I bolt onto every client’s marketing plan, so your growth is not sitting on rented ad inventory alone.
Instead of buying leads and hoping your team can close them, we build the marketing that pre-sells the homeowner — so your buyers walk into a warmer conversation with a customer who already understands the value, not one who is shopping three contractors on price. Better return on your ad dollars, a higher close rate for the team you already pay, and a company that keeps growing past the ceiling most contractors hit.
Book a Growth
Strategy Call.
We will look at your market, your current lead flow, and your close rate, then show you what a system like this would actually need to produce in your business. No pressure and no pitch theatre.
This is built for HVAC companies above $300K in annual revenue. If it is not a fit, we will tell you on the call.
A clear read on where your demand is leaking and what a realistic 12-month target looks like for your fleet size.
Straight answers about capacity, budget, and timeline — whether or not we work together.
Prefer email? info@macwhirterconsulting.com